Aurelie Fruh - Designer & Framer Developer

StreetContact

Typography and Layout
Illustration
Storytelling and Copywriting
Web Development

For StreetContact, a fashion retail store, I designed a brand-new website to establish their online presence. The goal was to attract a broader audience, particularly tourists, and drive foot traffic to the boutique. The website combines simplicity, style, and a modern aesthetic to reflect the store’s fashionable identity.

See Website

Colour Palette

Typography

Montserrat Semi Bold

Montserrat Regular

Design Strategy

StreetContact wanted to create a digital presence for their fashion store to attract new customers, especially tourists.

Visuals

Since the store represents multiple brands, the goal was to create a cohesive design that incorporates the campaigns and identities of all the brands. Including photographs of the store was also essential, as its aesthetic appeal can attract potential customers.

Content

Key elements were identified to be highlighted on the website: their social media platforms, the brands represented in the store, their contact details, and a clear call-to-action section, allowing customers to easily access Google Maps or contact the store directly.

Design Development

Art Direction and Content Creation

Visuals -
Moodboards

The primary task in designing the website was to gather visual inspirations from the brands represented by the store for reference and guidance. Selecting an aesthetic and pleasing font was also a key part of the process.