Typography and Layout
Photography
Storytelling and Copywriting
Web Development
For ADS, a premium hair salon, I designed a website and a brand identity, as well as created all visual content, from photography to editing. This minimalist yet elegant, dark-toned website reinforces the salon’s upscale image and attracts the right clientele.
Colour Palette
Typography
Design Strategy
The goal of my client was to establish a digital presence for its hair salon to boost its visibility and attract potential new customers.
Visuals
The hair salon had an existing logo in black tones, so I decided to create an elegant black-and-white palette for the website. Thin, elegant lines were chosen to separate different sections and enhance the website’s aesthetic appeal, aligning with the salon’s elegant and premium image. Haircuts and salon photographs are also showcased in black tones to complement the website’s palette.
Content
The content strategy focused on several key elements: a gallery of haircuts to inspire viewers, a menu of treatments, a description of the hairdressers working there, and an explanation of the products they use. The goal was also to include different CTA sections to make booking an appointment with the salon easy online.
Design Development
Art Direction and Content Creation
Visuals - Moodboards
Photography editing and Copywriting
Photography editing was a key part of this project, as I wanted to give online viewers a true sense of the hairdressers’ work and the haircuts they create. I worked on a range of photographs in Photoshop, editing them to blend smoothly with the website’s black background while incorporating sepia tones to enhance a golden, high-quality aesthetic.
Storytelling was also essential, as I wanted to create an immersive online experience that conveyed the salon’s refined atmosphere—where elegance meets relaxation—allowing viewers to envision the serenity awaiting them.
Deliverables
Art Direction
Design Strategy
Web Development
Niche
Beauty and Wellness
Year
2024
Deliverables
Rebranding
Design Strategy
Web Development
Niche
B2B Services
Year
2024
Deliverables
Art Direction
Design Strategy
Web Development
Niche
Fashion Retail
Year
2024