Typography and Layout
Illustration
Storytelling and Copywriting
Web Development
For Laguna Institute, a beauty and wellness center in the charming ski station of Crans-Montana, I designed a website and brand identity that reflect the relaxing atmosphere of the Swiss Alps. The identity is minimalist, aesthetic, and inspired by alpine spring waters and mountains.
Colour Palette
Typography
Design Strategy
The goal of my client was to establish a digital presence for their beauty institute in order to boost its credibility and attract potential new customers.
Visuals
The institute had no existing graphic identity, so I developed a completely new visual language for their website. The goal was to convey sophistication, relaxation, and exclusivity, in line with the institute's use of high-quality products. Photography was also incorporated as a central element to reinforce the brand’s premium image.
Content
Design Development
Art Direction and Content Creation
Visuals - Moodboards
For the visual direction, I found inspiration in mountains and their natural water sources, which influenced the selection of varying blue tones for the imagery. To reflect the institute's high-quality services, I opted for a sophisticated typography that complements the overall design.
Content Creation and Copywriting
Storytelling was a key part of my role, where I carefully crafted a relaxing and inviting tone that conveys a sense of exclusivity, allowing prospective customers to feel special when considering the beauty institute.
Deliverables
Rebranding
Design Strategy
Web Development
Niche
B2B Services
Year
2024
Deliverables
Art Direction
Design Strategy
Web Development
Niche
Fashion Retail
Year
2024