Rebranding
Layout and Typography
Content Structuration
Storytelling
Web Development
Kaïva Services, a Switzerland-based company specializing in business and family services, needed a modernized logo and website to better connect with their target audience. I transformed their brand identity, creating a more professional and distinguished look that aligns with their values and clientele.
Colour Palette
Typography
Design Strategy
Client’s goal was to redesign an outdated website, which lacked a cohesive brand identity and featured disorganised, redundant content spread across multiple unnecessary pages.
My design strategy for the website has been based on three key elements: minimalism, professionalism, and modernity. The approach was inspired by a "business card layout" to ensure a clean and efficient user experience.
Content
Restructuration
The website’s content needed to be clear and concise, with all unnecessary information removed. Three key categories—"Mission," "Services," and "Contact"—were selected to summarize the content, providing a clear and comprehensive overview of the company’s activities.
Design Development
Art Direction and Content Creation
Website
Content Research
I simplified the content of the old website by organising it into three key sections: a clear and concise mission statement, an overview of the company's services, and essential contact information.
Layout Research
I chose a "one pager" design for the website to reduce content and create a business card-inspired look. Following a "less is more" approach, I kept the layout clean with only three sections and no images.
Logo
Redesign -
Content Research
I chose to revise the logo by adjusting its color scheme and removing certain elements to create a more professional and sophisticated image, using a combination of orange-gold and grey tones.
Deliverables
Art Direction
Design Strategy
Web Development
Niche
Beauty and Wellness
Year
2024
Deliverables
Art Direction
Design Strategy
Web Development
Niche
Fashion Retail
Year
2024